How do I make a customer journey map?

Define your persona and list the stages of their experience (for example Awareness, Research, Purchase, Loyalty). Then decide which rows to include: Actions, Thoughts, Emotions, Touchpoints, and Pain Points. Paste that into Figviz, pick a style, and click Generate. You can refine the prompt and regenerate until it matches what you need.

Is the user journey map generator free?

Yes. Every account starts with free credits you can use to generate journey maps straight away. Buying any pay-as-you-go credit pack removes the watermark and unlocks higher resolutions up to 4K. Credits never expire, so you can use them at your own pace.

What is the difference between a user journey map and a user flow?

A user journey map is a high-level, persona-centered view of an experience over time, showing emotions, touchpoints, and pain points across stages. A user flow is a step-by-step diagram of the specific screens or decision points a user moves through in a single task inside a product. Journey maps answer "what is the overall experience like?" while user flows answer "how does a user complete this specific action?"

What goes in each row of a journey map?

Actions row: what the customer does at each stage. Thoughts row: the questions or assumptions in their head. Emotions row: how they feel, usually shown as a curve. Touchpoints row: every brand surface they interact with (website, email, sales call, support chat). Pain Points row: moments of friction that cause frustration or drop-off. You can include all five rows or just the ones relevant to your research goals.

Can I use journey maps for UX, product, and marketing work?

Yes. UX designers use them to align teams on context before wireframing. Product managers use them to link pain points to roadmap priorities. Marketers use them to audit channel coverage at each stage. The same map format works for all three disciplines, and a shared map reduces miscommunication when those teams collaborate on the same product or campaign.

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User Journey Map Generator Journey Maps

Describe a customer experience and get a clean, labeled journey map in seconds. Stages across the top, rows for actions, thoughts, emotions, and touchpoints, with an emotion curve where you need it. Free to generate, easy to share.

Last updated: 2026-06-21

✓Stages, actions, emotions, touchpoints✓Emotion curve overlay✓Classic, colorful, or minimal style✓Slide and print ready

User Journey Map Generator

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User Journey Map Examples

Browse journey maps made with Figviz, or generate your own above

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Classic Customer Journey Map

A standard 5-stage customer journey map with all four core rows and an emotion curve.

journey mapclassiccustomer experience

E-Commerce Purchase Journey

An online shopping journey map covering discovery, browsing, checkout, delivery, and review.

e-commercepurchaseonline shopping

SaaS Onboarding Journey

A product onboarding journey map from sign-up through first value moment to activation.

SaaSonboardingproduct

Journey Map with Emotion Curve

A journey map that emphasizes the emotion curve, showing moments of delight and frustration.

emotion curvefeelingsUX research

B2B Buyer Journey Map

A B2B purchase journey map covering the long buying cycle from need recognition to renewal.

B2Bsalesbuyer journey

Simple 5-Stage Journey Template

A minimal, printable 5-stage journey map template with labeled rows and an emotion line.

templateblankminimal

What is a user journey map generator?

A user journey map generator is a tool that builds a visual grid of a customer experience from a plain description. You define the persona, the stages they move through, and the rows you want (actions, thoughts, emotions, touchpoints, pain points), and the generator produces a clean, labeled diagram you can drop into a presentation or share with your team. Figviz uses AI to do this in seconds, so product managers, UX designers, and marketers can iterate on journey maps without opening a spreadsheet or wrestling with a diagramming tool from scratch.

How to make a customer journey map

Define your persona: who is the customer, and what goal are they trying to achieve?

List the stages of their experience from first awareness to post-purchase or renewal.

Decide which rows to include: Actions (what they do), Thoughts (what they think), Emotions (how they feel), Touchpoints (where they interact with your brand), and Pain Points.

Paste that description into Figviz, choose a style, and click Generate.

Review the emotion curve to spot where delight peaks and frustration dips.

Refine the prompt to adjust stages, add detail, or change the visual style, then download at up to 4K.

The layers of a journey map explained

Stages: the columns of the map. These are the phases the customer passes through, such as Awareness, Research, Decision, Purchase, and Loyalty.

Actions: what the customer actually does in each stage, for example searching Google, reading reviews, or clicking Add to Cart.

Thoughts: the questions and assumptions running through the customer mind at each stage, such as "Is this brand trustworthy?"

Emotions: the feeling at each stage, usually visualized as an emotion curve that rises and falls across the map.

Touchpoints: every channel or product surface where the customer interacts with your brand, from a paid ad to a support chat.

Pain Points: the moments of friction or frustration that cause drop-off, which are the highest-value areas to fix.

Tips for a more useful journey map

Ground your map in real research before generating. Even a handful of customer interviews will reveal the stages and pain points that matter most. Keep stage names verb-free so they describe states, not tasks (say "Research" not "Do Research"). Use the emotion curve as a navigation tool in stakeholder meetings: start at the lowest point and ask what would happen if you fixed just that one dip. For B2B journeys, add a Stakeholders row because multiple decision-makers often have different emotional arcs through the same funnel. And if your journey has more than seven stages, consider splitting it into two maps, one for pre-purchase and one for post-purchase, to keep each diagram readable.

Who uses journey maps and why

UX designers use journey maps to align the team on the full experience before starting wireframes, so everyone understands the context a feature lives in. Product managers use them to prioritize roadmap items by linking pain points to specific stages where retention drops. Marketers use them to audit which channels are missing at high-intent stages. Customer success teams use them to redesign onboarding flows and reduce early churn. The format works across B2C and B2B, and it scales from a simple five-stage e-commerce purchase to a complex multi-stakeholder enterprise buying cycle that spans months.

Frequently asked questions

A user journey map generator is a tool that turns a description of a customer experience into a visual grid diagram. With Figviz you describe the persona, stages, and rows you want, and the AI produces a clean, labeled journey map with an emotion curve in seconds, no design skills required.

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