Describe a customer experience and get a clean, labeled journey map in seconds. Stages across the top, rows for actions, thoughts, emotions, and touchpoints, with an emotion curve where you need it. Free to generate, easy to share.
Browse journey maps made with Figviz, or generate your own above
A standard 5-stage customer journey map with all four core rows and an emotion curve.
An online shopping journey map covering discovery, browsing, checkout, delivery, and review.
A product onboarding journey map from sign-up through first value moment to activation.
A journey map that emphasizes the emotion curve, showing moments of delight and frustration.
A B2B purchase journey map covering the long buying cycle from need recognition to renewal.
A minimal, printable 5-stage journey map template with labeled rows and an emotion line.
Start with one of these examples, then adapt the subject, labels, data, or layout for your own use.
A standard 5-stage customer journey map with all four core rows and an emotion curve.
Create a classic customer journey map with 5 stage columns (Awareness, Consideration, Decision, Purchase, Loyalty) and 4 labeled rows (Actions, Thoughts, Emotions, Touchpoints). Fill each cell with concise text and draw a smooth emotion curve across the emotion row, rising at Decision and falling slightly at Purchase. Black-on-white textbook style. White background.
An online shopping journey map covering discovery, browsing, checkout, delivery, and review.
Create a colorful e-commerce customer journey map with 5 stage columns (Discovery, Browse, Checkout, Delivery, Review) and 5 labeled rows (Actions, Thoughts, Emotions, Touchpoints, Pain Points). Color-code each stage column. Show an emotion curve that dips at Checkout (friction) and rises at Delivery (delight). Add small icons for each touchpoint. White background.
A product onboarding journey map from sign-up through first value moment to activation.
Create a SaaS onboarding user journey map with 5 stage columns (Sign Up, Email Verify, First Login, Setup, Activation) and 4 labeled rows (Actions, Thoughts, Emotions, Touchpoints). Show an emotion curve that starts neutral, dips at Setup (complexity), then rises sharply at Activation. Minimal clean style with thin grid lines. White background.
A journey map that emphasizes the emotion curve, showing moments of delight and frustration.
Create a user journey map with 6 stage columns (Awareness, Interest, Trial, Confusion, Support, Resolution) and 3 labeled rows (Actions, Emotions, Touchpoints). Make the emotion curve the centrepiece: a bold smooth line that rises, drops sharply at Confusion, and recovers at Resolution. Annotate the peaks and troughs with emotion labels (Excited, Frustrated, Relieved). Colorful style. White background.
A user journey map generator is a tool that builds a visual grid of a customer experience from a plain description. You define the persona, the stages they move through, and the rows you want (actions, thoughts, emotions, touchpoints, pain points), and the generator produces a clean, labeled diagram you can drop into a presentation or share with your team. Figviz uses AI to do this in seconds, so product managers, UX designers, and marketers can iterate on journey maps without opening a spreadsheet or wrestling with a diagramming tool from scratch.
Ground your map in real research before generating. Even a handful of customer interviews will reveal the stages and pain points that matter most. Keep stage names verb-free so they describe states, not tasks (say "Research" not "Do Research"). Use the emotion curve as a navigation tool in stakeholder meetings: start at the lowest point and ask what would happen if you fixed just that one dip. For B2B journeys, add a Stakeholders row because multiple decision-makers often have different emotional arcs through the same funnel. And if your journey has more than seven stages, consider splitting it into two maps, one for pre-purchase and one for post-purchase, to keep each diagram readable.
UX designers use journey maps to align the team on the full experience before starting wireframes, so everyone understands the context a feature lives in. Product managers use them to prioritize roadmap items by linking pain points to specific stages where retention drops. Marketers use them to audit which channels are missing at high-intent stages. Customer success teams use them to redesign onboarding flows and reduce early churn. The format works across B2C and B2B, and it scales from a simple five-stage e-commerce purchase to a complex multi-stakeholder enterprise buying cycle that spans months.
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