Describe your funnel stages and get a clean, labeled funnel chart in seconds, with stage values, conversion rates, and drop-off annotations built in. Sales funnels, marketing funnels, hiring pipelines, and more.
Browse funnel charts made with Figviz, or generate your own above
A five-stage sales funnel from Leads to Closed Won, with stage counts and conversion rates labeled.
An awareness-to-purchase marketing funnel with percentage drop-off annotated at each transition.
A recruitment funnel from applicants to hired, showing candidate counts at every stage.
A color-coded funnel where each stage uses a distinct color and drop-off numbers are highlighted.
An online-store funnel from product page views through cart to completed purchase.
The classic AARRR framework: Acquisition, Activation, Retention, Referral, Revenue, visualized as a funnel.
Start with one of these examples, then adapt the subject, labels, data, or layout for your own use.
A five-stage sales funnel from Leads to Closed Won, with stage counts and conversion rates labeled.
Create a labeled sales funnel chart with 5 stages: Leads (10,000), Qualified (4,500), Demo (1,800), Proposal (700), Closed Won (210). Show descending trapezoid stages, stage names, values, and conversion rate between each stage. Classic style. White background.
An awareness-to-purchase marketing funnel with percentage drop-off annotated at each transition.
Create a colorful marketing conversion funnel chart with 5 stages: Awareness (100%), Interest (60%), Consideration (30%), Intent (12%), Purchase (5%). Label each stage with the percentage and show the drop-off rate between stages. White background.
A recruitment funnel from applicants to hired, showing candidate counts at every stage.
Create a labeled recruitment funnel chart with 6 stages: Applications (500), Screening (200), Phone Interview (80), Technical Test (40), Final Interview (15), Offer Accepted (8). Stacked descending stages, classic style, stage names and counts labeled. White background.
A color-coded funnel where each stage uses a distinct color and drop-off numbers are highlighted.
Create a colorful funnel chart with 4 stages: Visitors (8,000), Signups (1,600), Activated (640), Paying (128). Use a different color for each stage, label stage names and values, and annotate the number of users lost between each step. White background.
A funnel chart maker is a tool that turns a list of stages and values into a visual funnel diagram, where each stage is shown as a descending bar or trapezoid so you can immediately see where volume drops off. Funnel charts are the standard way to communicate conversion pipelines: sales, marketing, recruitment, SaaS growth, and e-commerce checkout flows all benefit from the format. Figviz generates a labeled, presentation-ready funnel from a plain text description, so you skip the manual drawing and get straight to the insight.
Use a funnel chart any time you need to show how a large group narrows to a smaller one through a sequence of steps. Common use cases include sales pipeline reviews (leads to closed deals), marketing attribution (impressions to conversions), product onboarding analysis (signups to activated users), hiring pipelines (applicants to hired), and checkout flow optimization (sessions to completed purchases). If your data has a natural top-to-bottom progression with volume decreasing at each step, a funnel chart is almost always the clearest choice.
Label every stage with both the absolute value and the step-by-step conversion rate so readers can spot the biggest drop-off at a glance. Keep the number of stages between four and seven; beyond that, the lower stages become too thin to read. If you are presenting to a non-technical audience, opt for the Colorful style so each stage is visually distinct. For slide decks, a 4:3 or 16:9 ratio fits most presentation tools without cropping. When you want to compare two funnels side by side (for example, before and after a campaign), generate each separately and arrange them in your slide editor.
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